Trailer – every 15 mins, Every odd song in SUN Music is the one from their production, Top 3 spots in TOP 10 Movies, All review in magazines asking to “ GO For IT”…… This has been the phenomenal marketing strategy of the SUN Pictures, ever since they have incepted.
At times I feel damn angry on seeing this. But still curiosity struck me to see the ground reality…. Time was 2.30 PM. I had a meeting at my office late at 11PM… so I slapped a tab in my browser and logged to Sathyam cinemas website to see if there would be any show of “PADIKKATHAVAN” in nest one hour… but show was scheduled at 6.45… then after surfing few other theaters I found there was a show at 3.15 at Abirami Mega Mall… just pinged my colleague in my messenger and added him as my company, booked 2 tickets on line and vroomed to purasaiwalkam…
Reached there 10 mins late and ran to step in…. I was really surprised seeing the theater was 75% full… with a slight smile I rested in seat and started watching the movie…. The film was damn boring and could hear bad comments and lot of long breaths… second half was a crap…. Except for Dhanush’s performance and few peppy numbers nothing was in tune… while walking out I could see 3 peoples sleeping here and there in their seats… and some nasty comments from the viewers… but so far “ word of mouth” played a major role in the success of film… but 75% occupancy for a Wednesday matinee show after a 25 days run of film really amazed me.. that too for Rs 100 per ticket….
Where have the “word of mouth” gone….. oops… how can word of mouth come into play when people are spending most of the time with televisions…
Rushed back to office to prepare myself for my meeting at office…. That too on the marketing strategies for Indian market… Sun Pictures have made me to think a bit… Quality??? Or Quantity???
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